It's quite hard hitting for kids, but will no doubt be effective. They've also launched a sad little image:-
Equally there's a brand new seatbelt campaign for 2008 for adults called Think!, which is horribly graphic. It might make you feel better to know that the internal organs in the advert were made by my clever brother....how cool is that? Be warned though, it's not a pretty sight.
3 comments:
yeuch.....neither of those are at all nice - but if it helps avoid death and damage.....Nice line of work your brother is in...makes for interesting dinner party conversation and chat-up lines!! "Oh, I design broken and bleeding internal organs....."
OMG, I just watched this video. That is exactly what happened to my S/O's brother last week.
He was killed in a car accident and his aorta was severed from the blunt force trauma from a bone fracture.
How horrendous DMM Lx
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